4 Easy Ways to Build Your Brand on a Budget

Building a brand can be elusive, and it takes time and effort. However, it doesn’t mean you have to break the bank. There are tons of ways that you can build your brand on a dime if you know where to look and use the right tools. This is especially important if you’re starting a small business, and don’t have tons of money to spend on PR and marketing. Here are some easy ways anybody can build their brand on a budget.

Start with a Great Name

If you don’t have a lot of money to spend, it’s essential that you pick a great name at first. Make sure that it is not generic and stands out. Take the time to brainstorm ideas, and find the ones that convey emotion, something that explains what you do, and will have an impact visually. If you can’t seem to find one that sticks, you could even work with a service that will come up with a company name for you. There are plenty of services that will come up with great recommendations for you, often for less than a hundred pounds, which is a great investment.
You want the name to look great no matter the support, whether it’s your marketing material, website or promotional items. Which brings us to our next point.

Use Promo Items Wisely

Promo items can be a great way to increase visibility for your brand. And one of the most widespread, affordable, and effective promo items is t-shirts. A t-shirt can be used to boost brand awareness at events, given away as prizes for competitions, or given away as rewards.
You could also use them in lieu of uniforms for your team, which will make them look more professional while spreading your colours and logo. Services like Garment Printing T-shirts, for instance, can create your own line of personalised t-shirts for cheap and offer a price match guarantee. Out of all promo items, t-shirts are probably the one item with the greatest return on investment.

Use the Power of Social Media

You also have to use social media to your advantage. While you can always try to go organic and build a natural audience, make sure that you explore advertising options as well. Advertising on Facebook can be very cost-effective and can work great if your service is local by nature. You should also sweeten things up by offering freebies and special discounts.

Hold Events

Holding an event can also be a great cost-effective way to spread your brand. It doesn’t have to be big either. Something as simple as a picnic with free food and music could be a great way to bring families out and introduce them to your brand. These types of events are a great way to make your presence felt in a community.


Branding doesn’t have to be complicated, and it doesn’t have to cost an arm either. Follow these few simple tips and you should be able to spread your brand, even on a shoestring budget.