Effective Angles for Digital Marketing for Franchises
Opening a franchise outlet offers you a prepackaged business that can be successful. With the right guidance and the backing of an established brand name, you can build a thriving business. This potential for success should motivate you to take on this venture.
There are thousands of franchises in the US alone, over 800,000 to be exact, and franchise businesses support millions of jobs across the country and generate $41 billion in GDP.
While you will be supported in many of the decisions you make, it's crucial that your digital marketing stands out and works for you. This post is going to look into some angles and hooks you can use to entice people over to your franchise outlet, whether it is your first one or you’re expanding to new locations. Being aware of the importance of digital marketing for franchises should prepare you for this aspect of your business.
Loyalty Schemes
If you offer a loyalty scheme in one location and expand into another, allowing people to switch between more than one location to gain benefits is vital. You can use these in your marketing copy for your new franchise location to entice people to pay you a visit or lure new customers in.
To help you keep track of your loyalty purchases and commitments, you want to look for these features in a franchise POS that offer a seamless experience that benefits customers and helps you deliver on your loyalty promises.
Familiarity
People want to go somewhere they know and can anticipate what to expect. If you are opening another franchise location or simply relying on the reputation of the parent company, you need to use this angle in your marketing. While you might be the new aspect of the business, the name, the branding, the setup services, etc., should all be familiar, and this is something you can use to your advantage when marketing.
Sell The Dream
The reason a company has decided to franchise what it does is because there is real value to others in the services provided. Whether you are franchising a solutions company or a food outlet, your franchise revolves around travel or anything else you want to hone in on the dream for people in your marketing messaging.
The dream might involve feeding and satisfying kids with no cooking or cleaning up required, the ultimate in luxurious travel, or the elimination of domestic cleaning. Whatever it is, use it and sell it as a marketing angle to hook people in.
Exclusivity
One angle that is guaranteed to pique people's interest is exclusivity. By weaving exclusiveness and limited-time deals or products into your marketing, you can tap into people's desires to have what others have and not be the pens who are out. When opening up your franchise, if you want to use any type of offer or deal, you have to create scarcity and implore people to complete your CTA. Whether it is attending opening day to get a free gift with any purchase or offering opening week discounts or loyalty programs, make it time-sensitive and limited and make sure people snap it up so they do not miss out.