This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.
As part of Domestic Violence Awareness Month, The Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. A purse represents the center of a woman’s financial domain and the virtual purse you will be given will be passed across the country and will spark important conversations about domestic violence and empower those impacted by it to start talking about the issue.
Did you know that domestic violence is an issue that impacts millions, but few talk about it? Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
When I was younger, I dated someone who was abusive and would hurt me when he got angry. And even through all of that, I stayed with him for 3 years. I never thought anyone else would love me, that is, until I met my now husband and he showed me that a real man doesn't hurt a woman, period.
A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter. Did you know lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship? No one should have to suffer through an abusive relationship, no matter the circumstances!
The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to PurplePurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.
CONVERSATION