If you are a brand looking to work with mom bloggers, these are some tips to help you find your perfect match. If you are an individual or fellow mom looking for helpful bloggers to follow, you can utilize some of these tips too!
Google Search
As simple as it may be, it really does work! Perform Google searches for terms like “mom bloggers” or “mommy bloggers.” If you are looking for someone more specific, get specific! You are the best judge of the content you find. If it isn’t what you are looking for, alter your search. You can add a city, genre, lifestyle, etc. to your search term until the results are satisfactory.
Instagram
Social media puts many incredible tools at our fingertips. You can start by searching hashtags like #momblogger #mommyblogger #twinmom #terribletwos. You’ll find a lot of these hashtags correlate to Google search term options.
If you know of a mom blogger that you admire and like their style, that’s a great starting point! For accounts of top bloggers, look at their followers and those in the comments. You can find some incredible gems with smaller, but loyal, followings, and even niche markets. Chances are they also follow the more well-known mom bloggers, thus, starting big and narrowing the scope is a useful approach. Utilize the same tactic with popular brands that mom’s would follow. If you are a company, look at your followers, your competitors’, and at similar industries, products, brands.
You can also look at charities or non-profit organizations, such as Baby2Baby, that mom bloggers may be involved with. This is a great introduction to building a meaningful relationship with them based on a shared desire to promote overall well being.
Evaluate
Once you’ve found some stellar mom bloggers, look at their past posts and sponsorships.
- What is their lifestyle?
- What types of brands do they work with?
- How do they interact with their followers?
- How do their followers respond?
Evaluate their content to determine whether or not it is a good fit for what you are looking for. Brands they choose to work with can say a lot about them. More importantly, their following says everything you need to know. What is the response to their posts, how is their information received? In the business context of working with mom bloggers, you want followings that engage, provide testimonials, and rave about the products being shared. It is the tell-tale signal that this mom blogger provides value to her audience.
Join a community!
As a mom blogger with a following, you can join creator communities of agencies like NeoReach. This provides you with a database of brands and fellow bloggers to reach out to. You are also on the list to be considered and contacted for campaigns that best match your style and content, eliminating the brute force of searching for interested and aligned companies to partner with.
All in all, you have the resources already to find the right mom blogger for you. It is up to you to go out and discover all she has to offer!
Author Bio: Gabrielle Sinacola is a digital marketing consultant and content writer at NeoReach, as well as the eldest daughter of 6! She drives impact for companies merging her technical and creative skills. Gabrielle is dedicated to propelling thoughtful and strategic marketing initiatives forward with innovative thinking and detailed execution.
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