Pass the Purse for Domestic Violence Awareness #PurplePurse #sponsored #LatinaBloggers

This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.



As part of Domestic Violence Awareness Month, The Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. A purse represents the center of a woman’s financial domain and the virtual purse you will be given will be passed across the country and will spark important conversations about domestic violence and empower those impacted by it to start talking about the issue.

Did you know that domestic violence is an issue that impacts millions, but few talk about it? Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.

When I was younger, I dated someone who was abusive and would hurt me when he got angry. And even through all of that, I stayed with him for 3 years. I never thought anyone else would love me, that is, until I met my now husband and he showed me that a real man doesn't hurt a woman, period.


A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter. Did you know lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship? No one should have to suffer through an abusive relationship, no matter the circumstances!

As part of Domestic Violence Awareness Month in October, Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. They’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.


Would you like to help domestic violence survivors? Then use my pass the purse code made especially for my readers. Head over to www.purplepurse.com and enter the code above and you will trigger a $5 donation to be added to the YWCA!

Visit Facebook or PurplePurse.com for more information and to learn more!

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