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October was Fair Trade Month and for more than a decade, Green Mountain Coffee® has been a leader in the fair trade movement, providing a better cup of coffee to consumers and a better quality of life for coffee farmers.
Still, only one in three consumers are aware of what fair trade is all about – that a simple purchasing decision can help improve the lives of people around the world. Green Mountain Coffee and acclaimed musicians Grace Potter and Michael Franti are celebrating Fair Trade Month in a big way with “Great Coffee, Good Vibes, Pass It On” – an awareness campaign that will celebrate the good vibes of fair trade through free concerts and an opportunity to win a trip to Costa Rica, one of many locations where Green Mountain Coffee Fair Trade Certified™ coffee is grown.
As part of the campaign, Green Mountain Coffee took Grace Potter to Colombia and Michael Franti to Sumatra to experience firsthand why fair trade means better coffee for you and a better life for farmers.
So for my lucky readers you get the chance to experience Green Mountain Coffee for yourself with one bag of premium GMC coffee and one box of K-cups!
CONVERSATION